Let Them Eat Nutella
When I was in San Francisco last week, I met up with a friend one afternoon at Boulange Hayes, the Hayes Valley branch of Bay Bread's lovely boulangeries. Some phrases (usually delivered with a genuine French accent) that have been overheard to describe these bakeries include "just like in France -- there is no difference" and "be very excited." And indeed, the breads and pastries one finds there give one reason to be very, very excited.
I found another reason to be excited upon stepping into Boulange Hayes: up at the condiments counter, along with forks and napkins and bowls of sugar, a big jar of communal Nutella set out from which all customers might liberally slather their bread or croissant. A stroke of brillance.
Of course I had to do just that. My croissant was already sweetened with a cheese filling, but I couldn't say no to the noisette threat.
Many other tasty sweets were also on offer:
Now if these Bay Bread people could just find a reason to open a sister store in Boston, my happiness would be complete. In the absence of that development, Clear Flour Bread in Brookline is very good ... but it would be a lot better if they left an open jar of Nutella on the counter.